Daniel King

Fractional CTO for SMEs · Rosario, Argentina — 100% remote (Argentina ↔ Europe)

Profile

CTO and co-founder of Triptongo, an ecommerce agency based in Rosario, Argentina. For 27 years I've helped organizations — from SMEs to government programs — make the right technology decisions: what to build, what to buy, and who to trust with it. I build and lead technical teams, design production processes, and evaluate technology before a company pays for it twice.

I've worked remotely with European clients since 2009. I've made three early platform bets that aged well: WordPress in 2008, Cloudflare in 2017, applied AI in 2025. Knowing what to adopt — and what to skip — is precisely the judgment you hire a CTO for.

Experience

2013 — present
Triptongo
Rosario, Argentina · Co-founder
Chief Technology Officer — 2016 to present. I build and lead the technical teams, define architecture and stack, coordinate integrations with partners and vendors, and handle technical sales with clients.
Lead Developer — 2013 to 2016. Development and team leadership on WordPress/WooCommerce and Magento.
2008 — present
Estudio Daniel King
Argentina · Founder
Independent consulting in digital transformation and ecommerce for design studios and SMEs — run alongside Triptongo, focused on my own client base.
2020 — present
Government of the Province of Santa Fe
Coordinator — Comercio Express program
Digital-inclusion program for MSME retailers: a remote-commerce observatory, training and mentoring cycles, and payments, logistics, and marketing solutions.
2020 — present
Especialistas Digitales
Collaborator — alongside Franco Bonis and Gastón Santhià
Training, consulting, and digital audits for SMEs; podcast and content on digital marketing.
2018 — present
UAI (Universidad Abierta Interamericana) and UCEL
Lecturer — Digital Marketing Diploma
Web usability and UX. Same course and dates at both universities, Rosario.
2021 — 2025
OBREAL Global
Barcelona, Spain · Strategic Partner in Digitalization
Strategic digitalization partner for the HAQAA program and university MOOCs, working with European institutions.
2018 — 2022
CACE — Argentine Chamber of Electronic Commerce
Director, Litoral Chapter
Institutional representation of ecommerce for the Litoral region; provincial presentations and chapter agenda.
2019
Impulsa Tu Empresa (Meta + CACE)
Consultant — April to October
Small-business consulting within the national digitalization program run by Facebook/Meta and CACE.
2003 — 2013
Mercator
Rosario, Argentina · Internet Consultant / Webmaster
Web server and site, end-user technical support, statistics analysis.
2010 — 2013
Defante & Cía SA
Rosario, Argentina · Internet Consultant
Technical support for the site, monthly content, email marketing, and management of the mail server.
2003 — 2009
Pampa Desarrollos Digitales
Rosario, Argentina · Co-founder
My first internet studio. We built a custom CMS, later replaced by WordPress on my own conviction: a worldwide community always beats a small team of developers.
2011 — 2012
Mobint
PHP Developer
Maintenance of an SMS sending/receiving system.
1999 — 2002
Earlier career
Technical helpdesk at BBVA Banco Francés; ASP programming for Movicom's intranet at TradeMark SRL; DHTML/JavaScript advertising for Yahoo! and HBO (Band of Brothers campaign) via Akamai at United Virtualities.

Education

eCommerce & eBusiness Analyst
eCommerce Institute, 2020
History Teaching Degree (incomplete)
Universidad Nacional de Rosario, 2003–2005
Expert Consultant, Expertos Pymes national program
Mentor, Club de Mentores

Languages

Spanish — native
English — advanced professional

Skills

Technical leadership
Team building and management, production processes, technical sales
Technology evaluation
Stack selection, technical audits, build-vs-buy decisions
Ecommerce end-to-end
WordPress, WooCommerce, Magento, payment gateways, logistics
Infrastructure
Cloudflare (since 2017), DNS, hosting, security
Applied AI
Practical adoption in processes and products (since 2025)
Training
University lecturing, SME workshops and mentoring
Communities beat lone geniuses. I build on proven ecosystems instead of reinventing them, and I avoid over-engineering: boring, maintainable technology that any professional can pick up and continue.